Social Media Analytics Course Gives Students Hands-on betboom review
One of the School of Communication’s newest undergraduate course offerings is a Social betboom review Analytics class. The class utilizes the social betboom review analytics software, Crimson Hexagon, to give betboom review the opportunity to work with a tool being used by some of the largest and most experienced companies.
A large component of the class is social listening, or monitoring digital conversations to understand what consumers are saying about a brand or industry online. Using this information, students decide what insights should be fed back to a company to help shape their social betboom review and larger communications strategy.
The students also analyze location and emotion/sentiment betboom review using Crimson Hexagon. However, to test the accuracy of the tool, the students also used an emotion dictionary to conduct a sentiment analysis.
Joseph Bayer, assistant professor, teaches this betboom review and said this class gives him the opportunity to show students “what happens behind the curtain.”
“The cool part about this course is that it is more hands-on than most social betboom review analytics courses,” Bayer said. “We are using a tool that is proximal to what is being used in the industry today.”
In addition to examining Twitter, Bayer believes it is important to show his betboom review how that data fits into the “bigger picture.” For example, Twitter activity and Google search results on a certain topic are generally similar and Bayer tries to exhibit this to his betboom review through in-class activities.
The betboom review culminates with a project that tasks students with analyzing two companies – a local one and an app from the Top 100 list. betboom review analyze what people are saying online and how the company is responding. Bayer believes this offers betboom review the opportunity to independently work with tools they could use in their careers.
“Upon completing this betboom review, students will be well-prepared to conduct analyses for companies,” Bayer said.
